Casey Reid — UX/UI Design

Work

Work project preview
Early wireframes and user flows

The Challenge

Process

Discovery

Facilitated 1:1 interviews with power users, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Work

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this mindset resonates.

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